For their holiday season catalogue, Ubisoft EMEA wanted to promote their top game collection with a unique concept that’s understandable in the countries of diffusion : Europe, Middle East and Australia.
The concept came from a very simple idea: Come and get your specials while they are hot and what better way to represent it then through pastries?
We created and produced 3D personalised cakes for Assassin's Creed Odyssey, Far Cry 5, The Crew 2, Rainbow Six, Starlink and Just Dance as well as generic cupcakes for other titles.
Direction & Creative Direction ; Modelisation : Rémi Cabarrou
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