Hot Games, Hotter Deals: Baked to Perfection.
To celebrate the holiday season, Ubisoft EMEA sought a captivating concept to promote their top game collection across Europe, the Middle East, and Australia.
Inspired by the idea of 'getting your specials while they're hot,' we crafted a unique campaign centered around delectable pastries.
Each game was represented by a custom-designed 3D cake, including Assassin's Creed Odyssey, Far Cry 5, The Crew 2, Rainbow Six, or Starlink.
Additionally, generic cupcakes were created to showcase other Ubisoft titles.
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