Hot Games, Hotter Deals: Baked to Perfection.

To celebrate the holiday season, Ubisoft EMEA sought a captivating concept to promote their top game collection across Europe, the Middle East, and Australia.

Inspired by the idea of 'getting your specials while they're hot,' we crafted a unique campaign centered around delectable pastries.

Each game was represented by a custom-designed 3D cake, including Assassin's Creed Odyssey, Far Cry 5, The Crew 2, Rainbow Six, or Starlink. 
Additionally, generic cupcakes were created to showcase other Ubisoft titles.

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Creative Direction/Modelisation: Rémi Cabarrou
ANIMATION/RENDER: F. Zunino

Agency - Biborg / Client - Ubisoft
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