Ubisoft - Sweet Deals

Hot Games, Hotter Deals: Baked to Perfection

To celebrate the holiday season, Ubisoft EMEA sought a captivating concept to promote their top game collection across Europe, the Middle East, and Australia.

Inspired by the idea of 'getting your specials while they're hot,' we crafted a unique campaign centered around delectable pastries.

Each game was represented by a custom-designed 3D cake, including Assassin's Creed Odyssey, Far Cry 5, The Crew 2, Rainbow Six, or Starlink. 

Additionally, generic cupcakes were created to showcase other Ubisoft titles.

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CREATIVE DIRECTION/MODELISATION: RÉMI CABARROU

ANIMATION/RENDER: F.zUNINO

AGENCY - BIBORG

CLIENT - UBISOFT

2018