OKU is a fictitious lingerie brand distributed only in French airports and imagined as a team a few years ago.
The brand concept is to offer simple, comfortable but attractive underwear sets for those who have lost their suitcase or who leave unexpectedly.
In addition to bras, the brand offers kits of 3, 5 and 7 panties to meet all needs whatever the duration of the trip.
The name OKU — or “Au cas où” in French which means “just in case” in English — was chosen for its phonetic interest mixing French and foreign sounds while evoking the ambition of the brand which is to propose underwear in all circumstances.
A fresh and minimalist identity has been created for the brand with pastel colors and a graphic monogram. This one evokes the shape of a bra made from the 3 letters of the brand name.